When you say "cruelty-free" what do you mean?

We are pretty hardcore about ensuring all the products we stock do not test on animals in any way. This includes the ingredients that are sourced by the companies that we buy from. If a brand we are interested in is not officially Peta listed then we specifically ask questions about where and how the products are made and tested and make sure their ingredients are ethical. Only if we are suitably convinced will we stock them.